The Lilly Pulitzer Target Collaboration Aftermath


Along with the beautiful springtime weather comes a little more seersucker and Lilly Pulitzer. In the north east, I still feel like many preppy shoppers suffer, unable to find the traditional brands in a brick and mortar store close by. For this reason, as well as the fact that I am a college student on a budget, I was thrilled to hear about the Lilly Pulitzer Target collaboration back in January.

Lilly Pulitzer Target preview image, courtesy of Forbes.

Lilly Pulitzer Target preview image, courtesy of Forbes.

A bright colored and fun patterned shift dress for less than $50? And there are plus sizes included? It should not come as any surprise, IMHO, that the online selection sold out today within 5 minutes of releasing… and the site crashed. Although increasing sizes and selling at a lower price point were controversial changes in the beginning, Lilly has had a dedicated following that was only expected to expand by increasing its target market. Pardon my business speak, but this is just logical.

Dedicated Lilly fans chronicled their journeys, staying up until all hours to shop online and camping out at local Targets, by using hashtags #LillyPulitzerforTarget and #LillyforTarget on Twitter. It is no wonder that at approximately 12:30 p.m. when the line was unveiled and open to the public online, that the information spread so quickly via social media. Since there was not a definite release time published before hand, Lilly Pulitzer increased the hype and their sales by using free publicity, their customers discussing the suspense and their favorite items. Social media also contributed to the amazing success of their past annual endless summer sale. Again, super smart!

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Many bloggers and shoppers alike are complaining about Lilly Pulitzer Target collaboration resellers. Some shoppers turned sellers went to the trouble of buying out entire stocks of Target-Lilly clothing to sell online and turn a profit. This is an interesting concept considering that some of these auctions will end up at approximately the same price as a full price Lilly Pulitzer dress. Personally, I feel this defeats the purpose.

Lilly Pulitzer Target listings on Ebay at ridiculous prices.

Examples of Lilly Pulitzer Target listings on Ebay

A few years ago when Missoni worked with Target, the fashion world was abuzz in a similar manner. A few days after the dedicated shoppers backed off, I rummaged the shelves and found an adorable pair of purple and green flats in my size, in the iconic chevron pattern I love. Although I would argue that this Lilly Pulitzer Target collaboration was even more successful, I plan on using the same tactic to approach this line. Some people will have impulsively over purchased and rather than resell, they might return those items.

Lilly Pulitzer Target Shift

Sure, I wish I had my own place to decorate with the newly released Lilly home goods or a tiny girl to rock a mini-me shift.. but at what cost do we become so invested in these low price designer lines? These companies are ever so intelligently feeding into our desire for the latest and greatest, providing only a limited number or selection of affordable products to peak our interest. As an apology of sorts, Lilly Pulitzer is offering a mystery gift with purchase today, but again I just believe it is smart marketing. I would be stunned if the full price Lilly site did not receive a larger influx of web traffic than normal, from devastated fans looking to comfort themselves with a treat for their dedication.

Some people are comparing today’s Lilly Pulitzer Target collaboration release as similar to that of Wal*Mart on Black Friday. How far are you willing to go for tropical print tea cups and pom-pom edged shorts?

The Pinterest Challenge: Repin VS. Like


Pinterest has everything.  From impossible nail art to DIY picture frames, you can find it on Pinterest.  There are many things I “like” instead of repin, and I started thinking… how do I decide what goes on my pinterest boards?

The Pinterest Challenge:  Repin VS. Like

The Blue Wedding Gown

alt="blue wedding dress", alt="creative wedding gown", alt="cinderella wedding dress"

My argument: The tight fitting top, the poofy bottom.. Disney’s Cinderella was made for this dress.  If you remember my prom dress, dramatic and unexpected formal dresses are kind of my thing.. But is it right for my wedding day? One way to find out… I mean, I’ll have my Pinterest Boards in 10 years, right?

Repin VS. Like: REPIN.

The Neon Pink J Crew Shorts

alt="pink j crew shorts", alt="pink and white print shorts", alt="preppy shorts"My argument: The inseam is a great length, the color is eye catching.. but so are those ugly poorly place zippers. Why draw more attention to my love handle region with contrasting silver hardware?  I’m not in love.

Repin VS. Like: LIKE.

Minion Cupcakes

alt="despicable me cupcakes", alt="minion cupcakes", alt="pinterest cupcakes"

My argument: I don’t cook.  I am great at preheating an oven, I’m even better at microwaving leftovers.. but I think I could actually manage making these minion cupcakes!  Lets get real, I don’t make anything on my “Manga Manga Board

Repin VS. Like: REPIN.

The Adorable Cockapoo

alt="cockapoo", alt="dogs of pinterest"My argument: I’m not getting a dog any time soon, I’m lucky my cat is still alive…  A dog?  A real live yippy animal that has to go on walks?  I’ll just check my Pinterest board when I feel the urge to get one.

Repin VS. Like: REPIN.

Red Strappy Flats

alt="red strappy flats", alt="red leather flats"

My argument: For whatever reason, I’m a sucker for a pointy flat.  I had a black patent leather pair in high school and I wore them until the toes were all scuffed.  The ankle straps I would like on a sandal.. but the combination has me confused.

Repin VS. Like: LIKE.

Cowboy/Riding Boots (with cut outs)

alt="preppy cowboy boots", alt="boots with cut outs", alt="brown leather cowboy boots"My argument: I’m literally drooling over the detailing.  It’s so gorgeous, I can just picture my indigo skinnies peeking through.  I even went to the website that sells these beauties, but I’m not a cowboy and I don’t like a wooden boot heel.. 

Repin VS. Like: REPIN.

The Banana Caution Sign

alt="funny sign", alt="banana caution sign",

My argument: LOLOLOLOLOL.  This is so weird.  It’s just funny. But I don’t think I have a board for bananas so I’m gonna have to pass..

Repin VS. Like: LIKE.

Lace Detailed Black Dress

alt="goth black dress", alt="black lace dress"My argument: The detailing is cool.. the belt is just weird.  I would style the look differently, and if I can claim to style something better than Pinterest, it doesn’t deserve to be pinned.

Repin VS. Like: LIKE.

One of those overly relatable quotes

alt="relatable quote", alt="pinterest quote"My argument: I’m a girl.  That relates to every quote she ever reads.  And I’m on Pinterest at 11 o’clock at night… overthinking. So duh, what do you think I’m gonna do?

Repin VS. Like: REPIN.

Justin Beiber makes kittens fangirl

alt="justin beiber kittens", alt="crazy kittens"

My argument: Just look at those kittens. HAHAHAHAHAHAHAHAHA I love cats.

Repin VS. Like: REPIN & LIKE.

My conclusion:  If I like everything about it, I will repin.  If it fits into one of categories of boards, I will repin.  If it has cats, I will repin.  Everything else?  I will like.

 Pinterest Challenge: How do you decide whether to “repin” or “like”?

My favorite twitter #blogchats


If you are a blogger, you probably already know about twitter #blogchats -or you should.  Twitter #blogchats are found under hashtag terms in the search bar.  There are certain days and times that you can “meet” up with others and discuss various topics.  As a blogger, blog chats have been so helpful in expanding my knowledge base and readership. Certain chats are open to non-bloggers too.

Below are some of my favorites, feel free to come join:

Sunday 9-10 EST #blogchat

It’s exactly how it sounds: be prepared to chat about your blog!  Not a blogger?  This is a great place to decide if you should be.  Also, if you represent a company you can find bloggers here.  There are some very experienced bloggers, and even some newbies giving feedback and making connections.  This is one of the more established chats that I take part in. #blogchat is hosted by Mack Collier.

alt="blog chat", alt="twitter chat for bloggers", alt="twitter chat", alt="twitter #blogchats"

Monday 9-10 EST #blogtrends

It would be wrong if I left #blogtrends off my list, after all I was just recently their featured blogger!  This chat specifically pertains to beauty, fashion, and lifestyle blogs. One of my latest connections thanks to this great chat is the fabulous  Clara Bellum! This doll is designing the newest layout of my site -stay tuned!

alt="twitter #blogchats", alt="twitter #blogtrends", alt="twitter chat", alt="www.blog-trends.com"

Tuesday 3-4 EST #fblchat

This chat is based in the UK, but it’s cool being an American in a sea of Europeans (;  I “met” a fellow American, Lindsay Pattan through the FBL: Fashion, Beauty, and Lifestyle Bloggers Facebook page (JOIN!!!) and now I’m entered in a contest to go to Saint Louis Fashion Week!  30 bloggers are picked.  Will you be one?

alt="twitter #blogchats", alt="fashion, beauty, lifestyle", alt="fbl", alt="twitter fbl", alt="#fblchat

Tuesday 9-10 #bloggab

The fabulous Patrick Phillips introduced me to #bloggab.  This was the first chat I ever attended!  I quickly learned that I couldn’t keep up with a chat through the twitter search bar, there’s too much going on.  The blog gabbers showed me http://www.tweetdeck.com, how to self host my site, and advertise.  I owe it all to this chat.

alt="bloggab", alt="bloggab twitter chat", alt="twitter #blogchat" alt="twitter #blogchats",

Wednesday 3-4 EST #stylechat

The past few weeks I’ve missed #stylechat due to my job as a Nanny.. but it’s the chat I’m most passionate about. It’s hosted by Style Caster and it’s HUGE.  All we talk is fashion!  Companies, bloggers, fashionistas, and more all discuss their likes, dislikes, trends, and style advice. I’ve talked to NICOLE MILLER (the designer) on this chat! How cool is that!!!

alt="nicole miller", alt="nicole miller style chat", alt="fashion twitter chat", alt="twitter #blogchats"

What twitter #blogchats are your favorite?